Welcome to our studio. Take a moment, sip your coffee, and get to know us.
We help modern entrepreneurs and brands build visual identities that feel calm, clear, and deeply aligned. Guided by a holistic approach, our work is rooted in a simple philosophy: timeless design, elevated identity — a balance of aesthetics and clarity, crafted to endure.
meet alice, founder and head designer
Alice Bertoli is an Italian brand and web designer with a background in fashion law and a deep appreciation for refined simplicity. Founder of a boutique design studio based in Milan, she helps modern entrepreneurs and lifestyle brands shape visual identities that feel calm, clear, and intentionally elevated.
Her approach blends strategic thinking with a minimalist aesthetic, resulting in design work that is both timeless and emotionally resonant. Rooted in a love for understated beauty and everyday rituals, Alice draws inspiration from architecture, curated details, and the quiet elegance of a well-composed life.
She believes in the power of thoughtful design to create clarity, focus, and connection — in business and beyond.
When not designing, you'll likely find her on a Pilates mat, wandering with her dog, or seeing the world anew through the eyes of her child — embracing being a mamá as the most meaningful form of design. She lives for slow moments by the sea, her yearly stays in Paris, and beautiful things done simply. Ideally, with a glass of blanc de blancs in hand.
Thoughtful brands, creating work worthy of recognition
CLIENTS featured in
our signature process
A thoughtful and structured process combining research, strategy, art direction, and visual design to craft a cohesive brand identity. The result is a refreshed image — contemporary yet timeless, aligned with your vision.
— inquire now and work with me